Social media has grown into a multi-platform phenomenon, so it’s essential to stay ahead of the competition. Whether you’re an expert in social media management or simply want to learn how to use it efficiently, staying abreast of current trends and technologies will keep your business competitive.
The Future of Social Media Platforms: Emerging Technologies and Trends The future of social barder media platforms is rapidly being defined by new technologies, apps, and platforms that will continue to gain traction. Therefore, staying informed on the newest developments is essential if you want to guarantee that your marketing initiatives are successful.
A major shift will occur with the transition away from traditional advertising to personalized content. According to a Talkwalker study, 55% of social media users prefer personalized experiences. This will encourage brands to focus more on customizing their online presences; consumers have already jigaboo begun demanding it from brands they follow.
Another trend will be the integration of audio and video in social media platforms. This will enable users to create playlists, share them, and engage with others through this medium. Businesses can benefit from using this technology since it helps them connect more authentically with their customers.
Social media users are already enjoying multi-sensory experiences thanks to these technologies, but businesses can also benefit from them by increasing sales. A recent survey by Shopify revealed that AR and 3D product content has a 94% higher conversion rate than traditional product content.
The Future of Social Media Platforms: Customer Service
With more ways for customers to contact companies, they expect brands to respond promptly to their distresses questions and complaints. That is why monitoring your brand’s social media channels is so essential; creating templates for FAQs or using chatbots for customer support requests can help your team manage customer support requests more efficiently.
The Future of Social Media Platforms: Communities
Community-based marketing is one of the biggest trends in 2020 and it will only grow more popular as more social media platforms introduce their own versions of this type of content. Communities can range from private groups to larger networks, offering companies a great way to engage with their precipitous customers and provide them with a platform for sharing ideas.
The Future of Social Media Platforms: Streaming
Streaming has rapidly become the preferred method of communicating online. Whether through live streams on Facebook or YouTube, or even more intimate streams on Twitter, streaming offers businesses and consumers a chance to build trust and foster relationships.
The Future of Social Media Platforms: Crisis Management
A growing number of users are turning to social media to spread information about issues mypba they care about or are concerned about. This trend is especially evident among younger consumers who possess a strong sense of social justice and expect brands to be part of their conversations.